Despite how massive digital marketing and online strategies have become, no one could have predicted how much more impactful social media would be in this field. Today, social media has grown to the point where digital marketing strategies all have to be traced back to social media platforms. This has resulted in alternative online strategies such as influencer and content marketing which fall under the social media marketing niche. Speaking of these strategies, one social media platform that has become a goldmine for them is Instagram. Instagram stands out above other social media platforms mostly because of the virtually endless amount of potential customers that actively engage in it.
To give some perspective, some of the most notable influencers have followers that range upwards of millions. As we can imagine, this much attention makes Instagram a primary source for any marketing or social media related projects you want to push. However, despite these amazing benefits, there is one major drawback that tends to scare some people away from using this platform. This drawback is in regards to finding the right ways to encourage and promote engagement on Instagram. This is a very important metric to understand as nothing else can be promoted or pushed through the platform without having a proven way to drive awareness and engagement to it. That said, this is where the power of Analytics comes into play. Above everything else, analytics provides the user with inside metrics and settings that can give direct results on how to drive engagement, website awareness, and other similar benefits. Even better, using analytics is not all that technical as people make it out to be. With this in mind, let’s take a look at ten ways to increase Instagram engagement using analytics.
#1: Setting User Engagement Goals
For the most part, getting the most out of Instagram analytics comes down to using the right metrics. As far as engagement is concerned, perhaps the most important metric to understand is the goals metric. In a nutshell, setting a goal can be used to measure the performance of a website, web page, and Instagram account as well. To drive engagement, consider setting user engagement goals according to your Instagram needs and requirements.
#2: Optimizing Landing Pages For Decreased Bounce Rates
Another important Instagram analytics metric you will want to know to drive engagement is bounce rates. This metric is essentially a score that determines how fast a visitor checked out your post or page and then left. It’s an awesome indicator of how good a post is or any other important Instagram goal you may have. Quite obviously, you want to optimize your landing pages or posts connecting to your Instagram to keep those bounce rates as low as possible.
#3: Optimizing Web Pages For Increased Time-On-Page
Similar to optimizing for the bounce rate metric, the time-on-page metric is another metric indicator of performance and opportunities. More specifically, this metric gives you an idea as to how long users on any web page or post associated to your Instagram account is on the page. If you see that users are engaging under low times, the idea is to make changes and optimizations to your Instagram that will keep those times high.
#4: Forecasting Engagement Traffic
One of the most interesting benefits of using analytics is that it gives users the ability to predict data and measure performance against those predictions. This process is known as forecasting. That said, if your goal is to increase engagement, the forecasting setting allows you to determine how well you think your account is doing and make changes to increase engagement once you get enough data.
#5: Analyzing Source/Medium Links
One of the most overlooked benefits of using analytics is concerned, the source/medium links setting is by far one of the most underutilized. The power with this setting is that it allows you to trace where users have come from. With an Instagram account, this means knowing if users came from other social media platforms, advertisements, or a simple search. As far as driving engagement, this information allows you to create more personalized posts and messages that increase the way users interact through your Instagram.
#6: Reviewing Market Group Data
As we know by now, using analytics also requires understanding the data that comes. Of this data, if there is one group that should be given extra attention, that would be the market group data. This data gives you information on the type of os visitors on your Instagram with specific details. Overall, it allows you to create precise posts and messages that naturally drive engagement your way.
#7: Optimizing Content For Session Duration Times
Not to be grouped in with the bounce rate and time-on-page metric, session duration time is another important metric that deserves its category. This stems from the fact that Session duration gives a broader and more well-rounded measurement of your Instagram’s performance. Specifically, it gives you an idea as to how long, on average, actions by users are on your Instagram. In turn, this allows you to make adjustments to your content that can eventually increase engagement on your account.
#8: Targeting Returning Visitors For Engagement
With all the attention focused on providing relevant content and information to active users, it’s easy to forget about those that have left. This is where the returning visitor metrics come into play. With this metric, analytics allows you to target them in any other platform that may be on to get them to return to your account. In the end, the more returning visitors you have, the higher user engagement rates will be.
#9: Factoring The Frequency Of Visits Metric
Yet another important metric regarding your visitors is the frequency of visits metric. This tool allows you to see how often a particular group or bunch of visitors come to your account. The way this helps with driving engagement is that it allows you to then focus on any group that may have lower frequency rates.
#10: Tracking Audience Engagement Rates
Last but not least, perhaps the most important metric of all is the audience engagement rates metric. While this metric is not the most precise, it gives you the best understanding of how poorly or good your account is performing. From here, you can determine if any specific changes are needed to increase engagement.