If you need some marketing inspiration, there’s no better source than Apple campaigns. The tech giant has mastered the marketing game, as evidenced by the constant growth in both sales and profits, as well as their loyal cult following. So, what is Apple’s marketing secret?

The guiding principle of Apple’s marketing philosophy is simplicity. You’ve probably noticed that Apple campaigns typically don’t include any information on where or how to buy the actual product. This is because Apple lets the products speak for themselves by stripping down their ads to the bare essentials.

Apple also uses product placement on social media as a powerful tool for solidifying their brand image. Getting a high-profile influencer to share your product or talk about your service is one of the most effective lead generation strategies.

Leveraging your customer reviews and maximizing their value is another leaf you should take out of Apple’s marketing book. For instance, you could offer a free trial of a sample in exchange for a testimonial or a review that will appear either on social media platforms or a review website. 

Keep in mind, though, that every testimonial should include the person’s name and image/avatar for best performance. In case it’s a B2B relationship, make sure to add a link back to the other company’s website for more credibility.

This is just the tip of the iceberg when it comes to Apple’s ingenious marketing tactics. If you want to learn more marketing lessons from Apple, take a look at the infographic below by The Website Group.